This Privacy Policy describes how ek44 (operating at ek44.info) collects, stores, and uses personal data when you create an account, place bets, make deposits via bKash or Nagad, or simply browse the platform. Reading this page takes about eight minutes and covers everything you need to know about your data.
Who Operates ek44
ek44 is an online casino and sports-betting platform serving players in Bangladesh. We are the data controller for all personal information collected through ek44.info and the ek44 mobile app. Any questions about data practices can be directed to our support team via 24/7 Live Chat — the fastest way to reach us.
ek44 does not sell personal data to third-party advertisers. Your information is used only to run your account and comply with applicable rules.
Data We Collect
We collect only the data we genuinely need. The table below explains each category, why we need it, and the legal basis we rely on.
| Data Category | Examples | Collected When | Legal Basis |
|---|---|---|---|
| Identity | Full name, date of birth, NID / Passport / Driving Licence number | Registration & KYC verification | Legal obligation, contract |
| Contact | Mobile number, registered address | Account sign-up | Contract |
| Financial | bKash / Nagad / Rocket / Bank account references, deposit and withdrawal history | Every transaction | Contract, legal obligation |
| Gaming activity | Bets placed, games played, session duration, win/loss records | Continuous during play | Contract, legitimate interest |
| Technical | IP address, device type, operating system, browser version | Every site visit or app launch | Legitimate interest (security) |
| Communications | Live-chat transcripts, support tickets | When you contact support | Legitimate interest, contract |
Data You Choose to Provide
When you register on ek44, you provide your name, mobile number, and date of birth. This is mandatory — accounts cannot be opened without these details. For withdrawals, you must also complete KYC by uploading a government-issued ID (National ID Card, Passport, or Driving Licence). KYC review takes up to six hours, and it is required before your first withdrawal.
Data Collected Automatically
When you open the ek44 app or visit ek44.info, we automatically log your IP address, device model, and session timestamps. We use this data to detect unusual login patterns and protect your account from unauthorised access — not to build advertising profiles.
Why We Use Your Data
ek44 processes personal data for the following specific purposes:
- Opening and maintaining your player account
- Processing deposits (minimum ৳200) and withdrawals (minimum ৳1,100) via bKash, Nagad, Rocket, and Bank Transfer
- Verifying your identity and age before your first withdrawal
- Detecting and preventing fraud, money laundering, and account sharing
- Applying bonus credits correctly, including the first-deposit welcome bonus and reload bonuses
- Sending transactional messages — deposit confirmations, withdrawal status updates, and support replies
- Monitoring for problem-gambling indicators in line with our Responsible Gaming commitments
- Improving platform performance and fixing technical faults
We do not use your data for automated profiling that produces legal effects or significantly affects you.
Sharing Your Data
ek44 shares personal data only where it is necessary to deliver the service or meet a legal requirement. We never sell data to marketing companies.
| Recipient | Purpose | Data Shared |
|---|---|---|
| Payment processors (bKash, Nagad, Rocket, Bank) | Execute deposit and withdrawal transactions | Account reference, transaction amount |
| Game providers (Spribe, Habanero, Ezugi, CQ9, Red Tiger) | Deliver game content and calculate results | Anonymous player ID, session data |
| KYC verification partner | Confirm identity documents | ID scan, name, date of birth |
| Cloud infrastructure provider | Host platform data securely | All account data (encrypted at rest) |
| Law enforcement / regulators | Comply with legal orders | As required by the specific order |
All third-party processors are bound by written data-processing agreements that restrict how they may use your data. Game providers such as Spribe and Ezugi receive only an anonymised session token — they do not see your name or payment details.
Cookies and Tracking Technologies
ek44 uses cookies and similar technologies to keep you logged in, remember your language preference, and measure which features players use most. We do not load third-party advertising cookies.
Types of Cookies We Set
- Strictly necessary: Session cookies that authenticate your login. These cannot be disabled.
- Functional: Remember your preferred deposit method and notification settings.
- Analytics: Count page views and measure load times so we can fix slow pages. Data is aggregated — no individual tracking.
You can clear or block cookies in your browser or Android device settings at any time. Blocking strictly necessary cookies will prevent you from staying logged in to ek44.
Data Retention Periods
We keep your data for as long as your account is active. After account closure, we retain transaction records and identity documents for the period required by financial regulations — typically five years from the date of the last transaction. Gaming logs that are not linked to a financial record are deleted within 24 months of account closure.
Live-chat transcripts are stored for 12 months from the date of the conversation, then deleted, unless the transcript relates to a complaint that is still open.
Your Rights as a User
Depending on the jurisdiction you are in, you may have some or all of the following rights regarding your personal data held by ek44:
To exercise any of these rights, start a conversation with our 24/7 Live Chat team. We do not accept data requests by post. Identity verification is required before we can action any request that involves disclosing or deleting data.
Age Restriction: Under-18 Players
ek44 is strictly for adults. We do not knowingly collect data from anyone under 18 years of age. During registration, you must confirm you are 18 or older. KYC document checks enforce this requirement before any withdrawal can be processed. If we discover that a player under 18 has opened an account, we will close the account immediately, void all transactions, and delete all associated personal data within 72 hours.
Security Measures
Protecting your data is a core responsibility at ek44. We apply the following technical measures:
- All data in transit is encrypted using TLS 1.3 or higher — the same standard used by major banks.
- Passwords are hashed with a modern one-way algorithm; we cannot read your password in plain text.
- Financial transaction data is encrypted at rest in our database.
- Access to production systems is restricted to a small team of engineers and requires multi-factor authentication.
- Automated alerts flag unusual login activity — for example, a login from a new device or IP address.
No system is completely immune to attack. If a data breach occurs that is likely to affect your rights, we will notify you through the contact details on your account without undue delay.
When This Policy Is Updated
ek44 reviews this Privacy Policy periodically. When we make a material change — one that affects how we use your data or your rights — we will post a notice on the ek44.info homepage and, where possible, send a notification via Live Chat message. The "Last updated" date at the top of this page always reflects the most recent revision.
Continuing to use the platform after a policy update takes effect means you acknowledge the revised terms. If you disagree with a change, you may close your account and request data deletion at any time.
Get in Touch
For any question, correction request, or complaint about how ek44 uses your personal data, contact us through 24/7 Live Chat on ek44.info or in the ek44 app. Our support team is available around the clock and will route data-related requests to the appropriate team member.
We aim to acknowledge every data-related request within two business days and resolve it within 30 days. Complex requests — such as a full data export — may take up to 45 days; we will keep you informed of progress.
Have more questions? Visit our FAQ page or open a free ek44 account to get started.